Let’s assume, you are on an e-commerce website looking for a sweatshirt. After a little search, you find your favorite color sweatshirt of your size.
As you scroll down to read the specification, you find multiple customers rating with only 1 star. You click “load more” in the hope of finding some good reviews but more bad reviews pop up. You could hardly find a couple of good reviews.
Will you buy the product?
Unless you’re on the internet for the first time, there is a high probability that you won’t buy the product.
Trustpilot did a survey on customer reviews and concluded that 89% of buyers make the effort to read reviews before buying a product or service.
Any business owner who’s looking to take their business online should take customer reviews seriously. Rating and reviews help you build trust on the internet.
Additionally, good feedback also helps boost website exposure, click-through rates, and conversion rates.
Feedback can be obtained in multiple ways, through social media contests, Instagram stories, loyalty programs, feedback boxes on Your Website/App, or reviews under specific products and services.
Grow Your Sales with Customer Feedback
Customer reviews look fantastic on your website since they reflect that customers are delighted with your goods or services. If you are not utilizing a customer review site, you might be losing business.
Let’s look at how you can increase conversion rate with customer feedback.
Acknowledge Customers Feedback
Every feedback that you receive will give you insight and ideas to improve your product. If you want to be ahead of your competition, you should read and acknowledge every feedback that comes your way.
As a business owner, your main focus should be on negative reviews. If you have been receiving less-than-stellar reviews recently, it’s time to take action and implement changes.
Once you have implemented the necessary changes, let your customers know about the changes and upgrades you made. Acknowledging customer feedback is an indirect way of saying, “We heard your voice.”
Customers are real-human like you and me, and they want their voices to be heard. If you don’t acknowledge what your customers say, make improvements, and tell them about the changes, then you lack that human touch between you and them. This could result in losing your customers.
By getting more of the right kinds of customers to participate in the customer feedback process, you not only improve your product but your business also grows and thrives.
If you take Upwork for example, one of the reasons why this freelancing website has got to the #1 position is because they take customer feedback seriously.
If you have an Upwork account, you surely have got an email with the subject line “Partial Service Disruption on Upwork,” and in a couple of hours they will send you another email “Operational on Upwork.”
I don’t know about the rest, but for me whenever I get such emails from Upwork, I get a feeling that something good is happening on the platform.
Naturally Include Feedback in Your Marketing Material
Using customer reviews has become a marketing trend in recent years. Many eCommerce websites now have a dedicated page that contains testimonials.
Today, brands are boosting their sales and building brand value just by utilizing customer feedback. Besides displaying feedback only on business websites, they are also using it as a marketing tool.
If you haven’t started taking advantage of customers’ feedback, it’s time you do so.
You can use specific parts of the feedback as quotes in blog posts, landing pages, and emails. You can also use negative feedback to inform customers about how you’re improving your products and services. Bad reviews are not always bad if you know how to use them.
Video testimonials are again one thing that is taking the marketing industry by storm. They are all over the internet, website homepage, landing pages, social media, emails, Google ads, Facebook ads, and even YouTube ads.
You can add a short video clip of customers talking about your product alongside your sales and marketing materials.
Share Social Proof on Social Media
Social media is not just a place to hang out with friends. It’s one of the biggest platforms to market your product and services.
On Facebook alone, about 2. 7 million advertisers are active and they are on the platform for a reason. Not only Facebook but Instagram, LinkedIn, Twitter, Pinterest, and even Tiktok has great marketing potential.
Every day billions of people are active on these platforms. It’s a place where people come to find jobs, discuss projects and chat with friends. Social media marketing is one of the best marketing strategies today and will continue to be in the coming years.
You can utilize these platforms to showcase positive reviews about your product and services. With the help of design tools such as Canva, you can create an infographic to make the reviews more appealing and catchy.
Rank Higher On Google with GMB Positive Feedback
Google My Business (GMB) is a free platform by Google. If you type in “Pizza Hut” in the Google search bar, you see the map with a list of businesses first, those are the results of GMB.
The more good reviews you have on your Google Business Profile the more likely you are to rank higher on the Search Engine Result Page (SERP).
Any business looking to increase sales should encourage its customers to leave positive reviews on their Google My Business page. You can give loyalty gifts and vouchers to encourage customers and in return, you can ask for a review.
If you own a restaurant, you can print a small card with a QR code that leads to your GMB page. Place it near the counter or at all tables.
Simple But Effective Way to Increase Sales
Customer feedback plays a very important role in a buyer’s journey. It can greatly influence the buying decision of a buyer.
Having understood the power of reviews, your next step is to get as many reviews as possible. And the best way to encourage customers to leave reviews is to give them something in return. That something could be gift cards, vouchers, or cash back.
You can use apps like Shopuddy to create stamp cards and vouchers. Let the expert take care of your loyalty programs while you monitor your sales analytics.
Click here to create an account on Shopuddy for free.
